Three ways your brand can benefit from Amazon’s new testing certification

Three ways your brand can benefit from Amazon’s new testing certification

“This is a big change for a lot of vendors,” said Michael Kuebler, Technical Director, Smithers. “It’s unfamiliar territory. But this process offers a lot of value for vendors in ways they may not expect.”

Investing in the distribution testing required by the new Amazon certification offers several potential benefits:

1. It can eliminate delays.

If a package repeatedly fails to safely deliver its contents to their final destination, you may be forced to stop selling that product until you can solve the problem. While it can take weeks to figure out packaging issues in the field, laboratory testing can uncover problems and identify solutions quickly. Thinking ahead and investing in testing can save you costly delays and allow you to ship your items confidently from day one.

2. It can preserve your brand’s reputation.

There are real consequences to repeatedly sending inadequate packaging through the supply chain. 58% of online shoppers say that product damage would discourage them from ordering from that company again. 39% say the same about packaging damage. However, when you invest in laboratory testing and eliminate these costly issues, your customers trust you to safely deliver their order every time.

3. It can save money.

While it may seem counterintuitive, superfluous packaging is a common misstep for vendors who are new to e-commerce. Testing can help determine whether an oversized box or extra packaging material are really necessary, and the experts can recommend a more streamlined and cost-effective approach.

To learn more about Amazon testing or to schedule your testing, contact Tim Rice at

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