Additionally, two of the company's OLED experts - Peter Ngai and Jeannine Wang - will be featured in the conference's "Path to Commercialization of OLED Lighting" education session on Thursday, Sept. 18. Peter and Jeannine will be joined by David DeJoy, Co-Founder, Chairman and Chief Executive Officer, OLEDWorks LLC, USA and Frank van Lookeren, VP and GM OLED, Philips Lighting for what is sure to be an interesting conversation!
In a special sneak preview of this discussion, Jeannine shared some of her thoughts with us:
What market spaces should OLED Lighting be introduced now?
Really do not see much limitation here. In fact, OLED products have already been introduced that have a place in virtually all interior lighting market spaces.
- Residential & Hospitality - Y
- Commercial Office - Y
- Education - Y
- Healthcare - Y
- Retail, Religion, Recreational - Y
- Government & Infrastructure - certain applications
- Industrial - N
What does success look like? Minimum expectation, desired expectation
- OLED on same trajectory for market penetration as LED in all market sectors identified above with solutions that are complementary to and differentiated from LEDs
- OLED luminaires on par or better compared to LED in terms of performance (lm/W, lifetime, cost, color quality, lighting quality)
- OLED offers unique benefits such as form factor, transparency, enhanced user experiences
- OLED lags behind LED for 3-5 years before catching up in market penetration
- OLED plays in a subset of market segments, for example high end architectural or decorative
- OLED luminaires on par or better compared to LED for all performance parameters except for continuing to command a cost premium justified by unique benefits
What are the essential performance and cost targets to achieve the above successes?
We have shown that 60 lm/W, 30-40,000 hrs lifetime, 85-90 CRI, 24-29 R9, with multiple CCT options is a solid baseline for gaining market adoption. The most important parameters to improve in the next year are increased efficacy (80 lm/W), cost reductions (15-30% at the luminaire level) and for minimum success expectation.
For desired success expectations: OLED panels at >100 lm/W, 90 CRI, >50 R9, <$50/klm in 2 to 3 years.
What kind of commercialization efforts will be needed to achieve the above successes?
- More OLED luminaires on the market
- Demonstration installations
- Case studies
Register now for OLEDs 2014 so you don't miss out on this illuminating discussion!