European Adoption of Wireless Power

Interview with Caroline Gabriel, Co-Founder and Research Director, Rethink Technology Research Ltd on wireless power adoption rates in the US vs. European markets.

Wireless Power Europe taking place 20 March 2014 will be an international gathering of engineers, strategic managers, innovation directors, technology officers and more! Wireless Power Europe 2014 will be a unique opportunity to interact with the top professionals from around the globe who are devoted to increasing the profitability and global adoption of the wireless power industry.

Who would know better than Caroline Gabriel, Co-Founder and Research Director, Rethink Technology Research Ltd? We asked Gabriel, who will present Operator Attitudes to Wireless Power, a few questions on the wireless power adoption rates in the US vs. European markets.

In your opinion, what are the most significant differences between the European and American markets when it comes to wireless power adoption and deployment for mobile devices charging?

Although some important developments have been done by European firms and universities (eg PowerKiss, Nokia developments), the US is further ahead in terms of consumer awareness and support from important players such as some hospitality chains. Greater EU interest, and support from some big retail chains to build scale and awareness, is still needed in Europe, while it has started to be seen in US.

What role are the mobile carriers playing when it comes to wireless power implementation in EU?

There is no one carrier taking a major cheerleader role in EU as AT&T is doing in the US. This is badly needed. There is interest from major operators in being the acknowledged leader but none has made a decisive move, partly because they have lower control over the whole ecosystem than their US equivalents.

How do you see the market evolving in the next 2 years?

Greater cooperation between the various standards efforts in order to drive towards interoperability and economies of scale; lower cost and easier-to-use charging pads etc, to encourage consumer uptake.

What are you looking forward to hear at the Wireless Power Summit Europe in March?

The roadmap for future evolution of the standards and of the consumer equipment; case studies from supporters such as retailers or operators; a look forward to wireless charging outside the home (eg in cars plus industrial uses).

Register Now to hear Caroline Gabriel's presentation and more!