Branding green: Positioning your green home and personal care products to connect with consumers

15 Jun 2010
Online

FREE to attend

Enquiries

Branding green: Positioning your green home and personal care products to really connect with consumers

1:00 pm Eastern (click here to view in your time zone)
Tuesday, June 15, 2010

Agenda:

Learn which green features matter most to consumers
Better understand the pricing/market share you can gain with the right green features
Discover how to best language your green messaging for the highest impact with consumers
Identify the right consumers to target

Featured Speaker: Suzanne Shelton, The Shelton Group

This event will stream a live presentation with audio from your internet browser. You will receive the link with joining instructions via email. If you have not received the link within 48 hours of the event, please contact Chandra Guyot at +207-781-9602.

Can't attend the live event? Register now to receive the full recording/proceedings within 24 hours of the event (viewable in Windows Media Player or Flash).

Related information

2011 Home and Personal Care Membership Brochure

2011 Home and Personal Care Membership Brochure

PDF | 2MB

Key Speakers

Suzanne Shelton

Shelton Group

Suzanne Shelton is president and CEO of Shelton Group, the nation's leading advertising and public relations agency skilled at motivating mainstream consumers to make sustainable choices. As an expert in national consumer attitudes and behaviors related to energy efficiency and sustainability, Suzanne shares her knowledge through nationwide speaking engagements, regular interviews with local and national media and as a frequent contributor to numerous print journals.